Our Time has Come! Our Little Fox's family walks alongside Stella McCartney's Autumn 2021 campaign to celebrate animals as our equals, with an illustrated story reminder that these beautiful beings are the fairies of the forest, and not our coat. It takes up to 250 squirrels, 60 minks or 40 foxes to make one coat. Over 100 million animals are killed for their pelts every year – with Stella McCartney’s use of Fur Free Fur helping prevent 60,000 animal deaths.
Read more about Stella McCartney's campaign here.